Regional sales manager

Key responsibilities
- regional partners network development (sales, marketing, procurement, trainings)
- planning and forecasting sales volume
- coordinate collaboration with distributors so to maximize coverage of top potential partners
- achieve KPIs as defined for the assigned territory by focusing on new opportunity and marketing tactics
- development, budgeting, implementation and analysis of the effectiveness of marketing activities (motivation programs, promo activities, trainings, events and other activities)
- launch of new products
- travel within the assigned territory to provide support of partners sales teams
- relaying feedback related to products, market trends and competitors activities to marketing department
- other responsibilities and tasks related to the business interests of the Company

* February 2013 - May 2015, Regional representative (Ural region) based in Ekaterinburg (Channel department)
* May 2015 – April 2016, Regional representative (North west and Ural regions) based in St. Petersburg (Channel department)

Results of work and achievements:
- has been built regional network of partners
- implemented an effective partner program
- successfully launched new products through the partner network
- annual sales growth for various product categories
- held over 60 regional events in the last 3 years
- our department as 1-st place in EMEA in sell-out of ES/Pro95xx
- have team and personal awards

Key responsibilities
- development of commercial relations with Local and National retail (Media Markt, Nord, RBT) and photo chanel (in Ural region
- manage and support partners network and looking for new market opportunities to increasing sales and market share
- SKU management based on partners capacity and company targets
- tracking of market share competition, general market situation, market analysis in the assigned region
- implementation of co-marketing and incentive activities with partners (BTL)
- in-store trade marketing execution (POSM placement negotiation and merchandising team performance coordination)
- seminars & trainings for partners and end users
- participation in specialized exhibitions

Achievements
- increased SKU in the product matrix of regional partners
- increased sales by 47%

Key responsibilities
- direct sales (IT hardware, software) and services
- search for new customers
- develop long-term relationships with Key accounts (industrial sector, banks, public sector)
- monitoring of market trends
- control of accounts receivable
- managing 2 subordinates (sales specialists)